Visa and Coinbase join forces to enable instant transactions

Visa has partnered with Coinbase to offer increased convenience and fresh services for crypto users across the US and EU.

The integration with the Visa Direct network enables Coinbase customers to deposit funds into their accounts instantaneously using eligible Visa debit cards. This feature is particularly beneficial for Coinbase’s substantial user base, many of whom already hold debit cards linked to their accounts.

The ability to promptly add funds provides users with greater flexibility to seize trading opportunities—which can be essential, particularly in the fast-moving cryptocurrency market.

Visa Direct provides swift and secure money movement, serving as a vital bridge between traditional financial systems and blockchain technologies. This integration is designed to minimise the waiting periods for fund availability, a common hurdle in crypto trading.

Yanilsa Gonzalez Ore, Head of Visa Direct in North America, commented: “We are thrilled to be partnering with Coinbase to help service their customers’ money movement needs. Providing real-time account funding using Visa Direct and an eligible Visa debit card means that those Coinbase users with an eligible Visa debit card know that they can take advantage of trading opportunities day and night.”

Through the functionalities offered by Visa Direct, Coinbase users can enjoy several enhanced capabilities:

• Transfer funds into their Coinbase account in real-time using an eligible Visa debit card.
• Purchase cryptocurrency on Coinbase directly with an eligible Visa debit card.
• Cash out funds from Coinbase to a bank account via an eligible Visa debit card in real-time.

The partners continue to provide a Coinbase Visa debit card for customers based in the US. This ongoing offering is part of a broader initiative to further integrate and facilitate seamless transactions in the crypto space.

Akash Shah, Senior Director, Product Management at Coinbase, said: “Bringing this feature to our customers supports our mission of increasing economic freedom in the world.

“The integration with Visa Direct gives our eligible customers real-time access to their funds for trading. By enabling them to move money seamlessly and control their finances, we are delivering the trust, security, and flexibility they expect.”

As the world increasingly leans towards digital currency, such partnerships are vital for bridging the gap between conventional banking and emerging technologies.

(Image by Tung Nguyen)

See also: FCA launches major crackdown on ‘finfluencers’

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